Eurocell Appointments Strengthen Sales Leadership

Eurocell has announced two new senior appointments to support its continued growth and investment in its nationwide branch network.

Phil Rotheram has joined Eurocell as Sales Director, bringing with him a strong track record in building high-performing sales teams and delivering impactful commercial strategies. Phil joins from Alunet, where he served as Commercial Director, and has previously held senior roles at Polypipe and Floplast.

As Sales Director, he will lead Eurocell’s Regional Sales Managers and their Area Sales teams, working closely with Divisional Directors to support profitable growth across the branch network.

Stuart Livingstone, Chief Operating Officer at Eurocell, said: “Phil’s commercial expertise and leadership experience make him exceptionally well placed to help us strengthen our sales culture and deliver continued growth. We’re excited to welcome him to the team.”

In a second senior hire, Simon Tennant has been appointed Head of Central Operations. Simon also brings extensive experience to the business, having previously held the same role at Homebase. In his new role, Simon will oversee key central functions including logistics, supply chain efficiency, and operational systems – helping to drive service improvements and support future scalability.

Stuart added: “Simon’s operational knowledge and retail experience will be invaluable as we focus on driving efficiencies and supporting our branches with even stronger central processes.”

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